Search Engine Optimisation

Search engine optimisation (SEO) aims to increase the position of the website in the major search engines such as Google, Yahoo and Bing. SEO uses several different optimisation techniques both on the pages of the website and 'Off Page' factors. A combination of these factors will help climb the search engine rankings with the aim of appearing on the first pages of the main search engines as research has shown that the most conversions and traffic comes from page one searches. The job of the search engine is to generate the most relevant and worthwhile websites based on the search phrases that the user is typing in.

On Page SEO

In terms of optimising the website for the search engines, On Page factors include looking at the meta description, title tags and URL tags along with other factors such as header tags and including keywords in the content on your site. All of these on page factors are aimed to add relevancy to the web pages, which search engines will look on fondly when they crawl the website. If the search engines cannot find out what the site is about then it is less likely to rank the website well for your selected keywords.

Off Page SEO

Off page factors, on the other hand, look to bring more links to the website that will show the site to be more authoritative in their industry. This is where ThemedLinkBuilding.com can help as search engines are looking for relevant links that can relate to the content on the site and services or products they are offering. Adding more relevancy to the website is key and themed link building can show the search engines that other companies trust you and regard you highly enough to warrent linking to you.

Link Building

Once the search engines have found relevancy from the one way links to the website, the Page Rank of the site can also play a part. ThemedLinkBuilding.com get links from websites that have a Page Rank of 2 or more, which in turn helps your Page Rank. The ideal themed links should have a higher Page Rank than your own as this Page Rank can leak to your site, which will help gain more worthwhile search engine rankings in the future. Higher Page Ranking websites are also deemed to be more of an authority in your industry so this can help boost your authoritative status. To find out more about search engine optimisation as well as themed link building, please contact our link building specialists.